A local women’s fashion boutique in Vintage Park shopping center will pull you in with its distinct striped windows and once you step inside you will notice it is not just the windows that are distinct. French Violet carries clothing and accessories unlike anything else in Houston, Texas.
Gleannloch Farms resident, Earlene White owns French Violet Boutique. Earlene graduated with a degree in Business Management and worked in HR—completely unrelated to fashion—for more than ten years. Needing a creative outlet, she began making jewelry and launched a jewelry brand in 2012 named French Violet. French Violet jewelry was sold in several boutiques, and even though her creative outlet turned business was going well, she wanted more.
With a lot of encouragement and support from her husband, family, and friends, Earlene combined her background in business management and shopping stamina to open her boutique just over a year ago. She jokes “I found a way to shop for a living!”
Owning a boutique means shopping for the community. She makes it a point to follow fashion bloggers and influencers to stay on top of what trends are coming and looks for things that no one else carries in the area. When Earlene is shopping for French Violet, she is focused on finding affordable and unique items for women of all ages, especially things that are “a touch out of the box.”
At French Violet, Earlene has curated clothing from high-quality brands such as Chaser Brand, Free People, Sanctuary, Judith March, Dolce Vita Shoes and Articles of Society Denim. One customer accurately described it as “Uptown chic with a pop of funk.” You can see this in the statement pieces that hold your gaze, designs that are so far above standard and prints that add flair to function.
The name French Violet comes from a few meaningful sources. Earlene grew up in Louisiana with French-speaking parents and has gone out of her way to incorporate the Louisiana look and artists in her store. Her college sorority, Tri Sigma, is represented by the flower, Violet, and since her favorite color is purple, it carries a lot of good memories of coming of age and growth.
There’s a deeper story intertwined here. French Violet is very much a passion project that grew from Earlene’s deep love of what she was doing. Just as fashion changes all the time, fashion is a way to express yourself through all the changes of life. Thisis something that is felt in the store. Everything has a twist to let the wearer express themselves and stand out, just as Earlene did in each turn of her career. The path from HR manager to boutique owner was full of twists that allowed her to express her true self just a little bit more.
French Violet is located at 130 Vintage Park Blvd Suite C and is open Monday – Saturday, 10:00 AM – 7:00 PM and Sundays 12:00 pm - 4:00 pm. You can also shop French Violet online at www.frenchvioletboutique.com and on Instagram @shopfrenchviolet.